Fredericks Of Hollywood

Iconic. Innovative. Irresistible. In 1946 we were a rising star. Today we are a legend.

Since 1946, Frederick's of Hollywood has set the standard for innovative apparel, introducing the push-up bra, the padded bra and black lingerie to the U.S. Our rich history has led our company to become one of the most recognized brand names in the world.

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