The stadium is the proud home of the Tournament of Roses Football Game, UCLA Bruin Football, Fourth of July celebrations, concerts, religious services, filmings and the World's Largest Flea Market (R.G. Canning).
The Rose Bowl Stadium has hosted the annual New Year’s Day Rose Bowl Game - “The Granddaddy of Them All” - for almost 100 years, and has been home to UCLA Bruins football, five NFL Super Bowl Games, Olympic Soccer matches, Men’s and Women’s World Cup games, the BCS National College Football Championship game, and a wide range of concerts and community events. The Rose Bowl Stadium reflects Pasadena’s commitment to heritage, architecture, environment, and community. As one of America’s few national Historic Landmarks, it is beloved not only by athletes and football fans, but by the thousands of people who enjoy a variety of recreational activities in and around the stadium all year long.